primer for red plastic

I recently purchased a Monogram '39 Chevy Sedan Delivery.  It is molded in red plastic.   Another modeler told me a while back that the red will eventually bleed through even if I prime it.  One suggestion he had was to use Kilz.  I've used that on the walls in my house, but I never considered it fine enough to airbrush onto a model.  Is that the best or is there a better way.  If I use Kilz, do I just use the can that I used on my walls?

thanks

Ken

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